Drop is an anti-collision system for surfing, with the addition of fitness tracking features specific for this sport.

The device uses Bluetooth technology as a radar to track constantly the position and movement of all the other devices present in the water, allowing the system to alert the user in case of risk of collision with another surfer.

The app companion works as an hub to collect and discover all the informations you need to become a better surfer with a particular attention to safety and education

But the biggest part has been the problem setting, with a long user research made with observation, personal experience and analysis of data collected from a rich online form I had the chance to share with all the italian surfing community.

This research challenged me to design against my biases and approach a data-driven design process to overcome the temptation of designing for myself